Communicating Benefits Virtually

Engaging employees with benefits that meet their needs provides one of the most significant opportunities for companies to get more value out of their benefits programs and improve the employee benefits experience.

Employers must apply a marketing approach to communicating benefits to drive engagement and encourage behavior change. The more employees know about and understand their choices, the more likely they are to use and value them. Optavise’s Virtual Benefits Fair is an interactive online event that gives employees access to educational materials any time of day, which is especially valuable as employees work more flexible hours. By generating interest through an online event and improving the employees experience, motivates the employee to better understand the choices provided to them during enrollment.

Employers who maximize new communications capabilities can improve employees’ benefits experience.

The more access employees have to information about their benefits, the more empowered they are to make smart, cost-effective health care choices for themselves and their families. With no office walls, there are no limitations to where and when employees can get smart on benefits.

  • Employer benefits

    • Generate excitement, interest, and engagement prior to enrollment
    • Motivate employees to visit more booths with an incentive program or raffle
    • Allow for employees to involve their partner and/or family
    • On-demand access allows employees to get information when they need it
    • Embed multimedia
    • Quick implementation

  • Employee benefits

    • Access to information in a unique and interactive format
    • Online event with 24/7 availability
    • Numerous opportunities to engage with their benefits via webinars, videos, interactive PDFs, etc.

Example template options

Expo

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Fairs

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Ensuring your success

All Optavise clients have access to these valuable resources:

  • Engaging Design and Content

    • Choice between templated or customized site options
    • Links to enrollment, scheduling, and benefits sites
    • Option to motivate employees to visit more booths with an incentive program or raffle
    • Email capture capability
    • Direct links to a vendor or a Optavise Advocate
    • Video and resource links

  • Reporting

    • Provides information on activity within the Virtual Benefits Fair (visits, clicks, etc.)
    • Allows for the capture of email and name for incentive/prize opportunities
    • Provides information to further the strategy for year-round communications

  • Dedicated Project Manager

    • Manages all project timelines and deliverables

  • Promotional Support

    • Electronic announcement including masthead reflecting client logo, the virtual benefits fair name, and design